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Travelodge – Marketo Landing Pages

Marketo Landing PagesWeb DesignWeb Development

On-brand, mobile-first Marketo landing pages that help Travelodge Business turn B2B campaigns into enquiries from companies booking travel for their teams.

Travelodge is the UK’s largest independent hotel brand, with more than 570 hotels across the UK, Ireland and Spain. Its Travelodge Business team markets directly to companies that book accommodation for their staff, and runs regular campaigns through Marketo.

We work alongside the team as an extension of their marketing department, turning campaign briefs and designs into fast, responsive landing pages that sit natively inside Marketo and capture every enquiry straight into their marketing automation.

Travelodge – Marketo Landing Pages
Travelodge project image (placeholder)
At a glance

Project highlights

  • 570+hotels in the Travelodge network
  • Marketonative landing pages and lead capture
  • Ongoingcampaign partnership with Travelodge Business
  • Responsivepages tested on every screen size

The challenge

Every Travelodge Business campaign needs its own landing pages, built to strict brand guidelines and ready for launch day. They have to work flawlessly on phones, tablets and desktops, load quickly, and feed leads directly into Marketo.

The marketing team needed a dependable development partner who could turn briefs around quickly and get the details right first time, campaign after campaign.

Our solution

We hand-code each landing page in HTML5, SASS and JavaScript on a Bootstrap 5 grid, then build it into Marketo so forms, tracking and lead capture work natively.

Interactive touches such as content carousels are added with lightweight jQuery and Owl Carousel, Marketo forms are styled to match the brand, and every page is tested across browsers and devices before it goes live.

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