Web DesignWeb Development

A five-question interactive quiz for an influencer marketing platform’s event campaign, with instant sourced feedback, changing imagery and three personalised result tiers.

Influencer Intelligence, part of Centaur Media, is an influencer marketing platform that helps brands find, track and measure influencer and celebrity campaigns. For its presence at Influencer Marketing World 2022, the team wanted something more engaging than a standard landing page to start conversations with marketers.

We built an interactive quiz app that tests visitors on five influencer marketing statistics. Each answer reveals instant, sourced feedback, the banner imagery changes with every question, and the final score unlocks one of three personalised results that lead visitors through to the Influencer Intelligence website.

Influencer Intelligence – Interactive Quiz App

At a glance

Project highlights

5questions with instant, sourced feedback
3personalised result tiers based on the score
Trackedcalls to action with UTM campaign tagging
Responsivetap-friendly layout for phones at the event

The challenge

Event campaigns compete for attention with every other stand and sponsor. Influencer Intelligence needed a quick, fun experience that marketers would actually finish, that showed off the platform’s expertise, and that ended with a clear reason to visit the website.

It had to load fast on phones at the event and afterwards, keep every statistic properly sourced, and give each visitor a result that felt personal rather than generic.

Our solution

We built a lightweight single-page quiz on Bootstrap 5 and jQuery. Questions appear one at a time with a progress counter, and the hero banner swaps to a new influencer image for each question to keep the experience moving.

Picking an answer highlights it in brand blue or grey, reveals a short explanation with numbered sources, and shows a Next question button. At the end, the score decides which of three results appears, from Aspiring Expert to Hall of Famer, each with tailored copy and a tracked link to the Influencer Intelligence website. On phones the answers stack into full-width buttons that are easy to tap.

Inside the build

A closer look

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